PromaxBDA Conference 2012 - imagethink

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Transformative Approaches to Understanding Audience Engagement
Join us as we take an important look beyond demographics, moving our marketing and creative lens away from static categories to a more fluid analytic lens acknowledging the shifting dynamics of culture, sociology, psychology and economics. Find out more about how audiences make choices outside traditional demographic marketing structures and take away the information you need to engage without limitations.
Moderator:
Katerina Zacharia, Director of Industry Development & Diversity, PromaxBDA
Speakers:
Alex Alonso, VP, Marketing, mun2
Jeffrey Bowman, Cross-Cultural Practice Lead, Ogilvy & Mather
Christie Kawada, SVP, Client Services & Strategic Marketing Science, Nielsen Entertainment
Kay Madati, Head of Entertainment Marketing Strategy, Facebook

Transformative Approaches to Understanding Audience Engagement
Join us as we take an important look beyond demographics, moving our marketing and creative lens away from static categories to a more fluid analytic lens acknowledging the shifting dynamics of culture, sociology, psychology and economics. Find out more about how audiences make choices outside traditional demographic marketing structures and take away the information you need to engage without limitations.
Moderator:
Katerina Zacharia, Director of Industry Development & Diversity, PromaxBDA
Speakers:
Alex Alonso, VP, Marketing, mun2
Jeffrey Bowman, Cross-Cultural Practice Lead, Ogilvy & Mather
Christie Kawada, SVP, Client Services & Strategic Marketing Science, Nielsen Entertainment
Kay Madati, Head of Entertainment Marketing Strategy, Facebook

PromaxbdaImageThinkEngagementlloyd dangleaudiencenetworkstelevisiondiversitymarketing2012