The Digital Transformation of News Today
Today’s consumers digest news across multiple platforms, with mobile consumption quickly overtaking web. The industry battle cry of "mobile first" means that publishers must evolve to adapt their products and content for the growing tablet and mobile audiences. Brian Morrissey, Editor in Chief of Digiday, will interview our panelists on how publishers across the industry are addressing the transition of audiences shifting to connected devices, and how USA TODAY managed its digital transformation.
Moderator: Brian Morrissey, Editor in Chief, Digiday
Pam Horan, President, Online Publishers Association David Payne, Chief Digital Officer, Gannett Co., Inc.
Kelly KingmanMobile Marketing Associationpublishingnewsnewspapersmoneticationbrian morrisseypam horandavid payneGannett2012MMA