Panel of marketing visionaries discuss on marketing transformation at IBM Smarter Commerce Global Summit in Orlando, Florida
Join Yuchun Lee, Vice President and General Manager, Enterprise Marketing Management, IBM, and David M. Cooperstein, VP, Practice Leader – CMO & Marketing Leadership, Forrester Research, who will serve as host and two marketing visionaries for a lively session that focuses on three critical success factors in marketing transformation. This dynamic group of marketing experts will discuss how you can take your marketing to new heights, creating value at every touch by treating your customers as individuals. They will also explore the importance of an authentic brand and culture in the age of the empowered customer.
IBMSmarter CommerceOrlando2012Heather Willemstechnologyb2bmarketing